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Why Your Search Engine Optimization Isn’t Working (And How To Fix It)

Businesses essentially have one goal when it comes to digital marketing; to reach their audience. If done correctly, simply placing their content in front of the clients and potential customers will spark the chain of events that take place thereafter. Businesses thrive on traffic brought in by all different streams of marketing, however one of the most advantageous channels one brings in traffic is through Search Engine Optimization, or SEO.

SEO is a type of marketing tool set which organically provides visibility for your content through search engine results.  Every organization desires one of the top spots on the SERP (Search Engine Results Page). Most users do not look beyond the first page of results, and 70% of users click on links which result organically from Search Engine Optimization, not paid ads. SEO encompasses a set of tools, both requiring creativity and technical prowess to increase awareness for your content and assure your businesses information lands on the first SERP.

Quality Website and Content

Users look for content which will solve their problem and provides something different. Organizations need to start their journey by creating a website which is professionally structured and easy to navigate. The content provided is of the highest quality, and includes information which provides a solution for whatever problem their service or product provides. When the structure of your websites URLs are simple and easy to understand, it is search engine friendly. A website which is properly constructed will be easily found by the algorithms which search engines labor through. 

Keywords

One of the most essential steps, second to creating quality content, is accurately and creatively inputting keywords. These keywords must match what the content provides, because the algorithms which the search engine grinds through determine which results match what the user inputs into their query. These keywords need placement in the title, body, and meta tags. Organizations may start with broad keywords and whittle their way down to narrower search terms which match their content. Try taking into account the users journey when developing keywords. What comes to mind when someone might be searching for your content?

The crux is to convert the traffic one receives into customers or repeat viewers. SEO achieves organically garnered traffic, which is complex, but done with a few basic skills. Finding the sweet spot for your content is fun and exciting. Businesses simply need to provide the search engine with the information it needs to find your content and deliver it to the user by SEO.

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Get Found workshops are a great place to start your digital marketing training. It gives you a complete overview of the digital marketing landscape including all the essential tools, how they fit together and how to find what’s right for your business.

To attend our next live Workshop or Webinar check out our training schedule at https://www.eventbrite.com/o/get-found-online-marketing-workshops-5018397591

Sterling Mckinley

I’m a speaker, trainer, and online marketing consultant. I have over 15 years of Digital Marketing experience in helping Startups and Fortune 500 companies grow. I use the web to drive online visibility and generate leads. I have a natural knack for online marketing and pride myself on analytical thinking and my relatable personality.

As a Digital Marketing Trainer, I have conducted over 125 workshops on topic such as: Search Engine Optimization, Pay Per Click, Social Media, Video and Mobile Marketing. My writing and keynotes and workshops are delivered with, a “no-geek-speak” style that has managed to simplify internet marketing for countless companies and organizations.